150 anniversary of Ponti vinegar factory
Event art direction and executive production
Ponti is a family owned business producing vinegar and the owners decided to hold a celebration dinner in occasion of their 150th anniversary. They wished to invite their workers and employees to a special evening in the factory itself.
Event art direction and executive production
Ponti is a family owned business producing vinegar and the owners decided to hold a celebration dinner in occasion of their 150th anniversary. They wished to invite their workers and employees to a special evening in the factory itself.
The whole concept of the evening, from the set up to the menu played on the fact that in italian “vite” means both grapevine and lives. So we recreated a vineyard inside the factory to stage the evening dinner and cocktail. Every detail, from photo backdrop to cocktail menu, was in theme. A video was projected made of photographic memories of all the employees making them all feel like part of the same family.
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