150 anniversary of Ponti vinegar factory
Event Art Direction

Ponti is a family owned business since centuries and the actual owners decided to hold a celebration dinner in occasion of their 150th anniversary. They wished to invite their workers and employees to a special evening in the factory itself.




The whole concept of the evening, from the set up to the menu and the film made for the occasion, played on the fact tha in italian “vite” means both grapevine and lives. So we recreated a real vineyard inside the factory to stage the evening dinner. Every detail, from photo backdrop to cocktail menu was thematically worked out.





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