![](https://freight.cargo.site/t/original/i/9b2ae9baa3f45e890ba8453027acaa40192d9640ed811eb22f39341ad830d9eb/Schermata-2018-10-15-alle-01.16.13.png)
150 anniversary of Ponti vinegar factory
Event art direction and executive production
Ponti is a family owned business producing vinegar and the owners decided to hold a celebration dinner in occasion of their 150th anniversary. They wished to invite their workers and employees to a special evening in the factory itself.
Event art direction and executive production
Ponti is a family owned business producing vinegar and the owners decided to hold a celebration dinner in occasion of their 150th anniversary. They wished to invite their workers and employees to a special evening in the factory itself.
![](https://freight.cargo.site/t/original/i/7aa9f1d3a1bb0b36e25fe09bb999bdd345778f5a164109fafb9573083275d230/Schermata-2018-10-15-alle-01.16.22.png)
![](https://freight.cargo.site/t/original/i/378cfb987d023dfde53c5a52462c37066cf41f5c3bd3a57d94bd8ef03509ccbf/Schermata-2018-10-15-alle-01.16.06.png)
The whole concept of the evening, from the set up to the menu played on the fact that in italian “vite” means both grapevine and lives. So we recreated a vineyard inside the factory to stage the evening dinner and cocktail. Every detail, from photo backdrop to cocktail menu, was in theme. A video was projected made of photographic memories of all the employees making them all feel like part of the same family.
![](https://freight.cargo.site/t/original/i/ae82160a932b532415085945c587196f8353d4f67e79aa413b7a21975cdfe21a/IMG_1721.jpg)
![](https://freight.cargo.site/t/original/i/e1f94ebffab0cdc01500065654d163151efdbdd9e9d4c080a8f45812ddd34b4f/IMG_1740.jpg)
![](https://freight.cargo.site/t/original/i/b4efad1eb67f95bdd9cbdffd8e95a4d168c3ee7c71d4e1519bcfd8f52f219675/IMG_1690-2.jpg)
![](https://freight.cargo.site/t/original/i/8667291b95f0ad05fe4d486d7ed7883e67d5696fa26684b8663c3002b52eac92/IMG_1632.jpg)
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